Solutions · Player value
TodayA retention budget that follows value.
Predict scores every player; this is the budget decision you make with it. Most retention spends the same on everyone - Sellrise ranks the base by what each player is worth and how likely they are to move, so the budget goes where it returns.
- PLTV to day 90, as a range
- Churn risk and second-deposit odds
- Early-VIP detection
- A recommended action per player
The retention budget is spread evenly across everyone, with no clear read on who is actually worth investing in.
You overpay to win back players who would have returned on their own, and quietly lose the ones slipping away unnoticed.
What Sellrise does
The read, and the move.
A prediction on every player - PLTV, churn, second-deposit odds and early-VIP detection - cut by percentile and decile, not broad strokes.
Management action
Prioritise the budget by value: who to grow, who to hold, who to win back, and who to let go.
CRM and retention teams.
Validated with a 3-arm A/B - control vs ML vs manual - on your own data.
More scenarios
Churn and lifetime value, forecast by cohort and segment, with a plan-vs-actual alert when reality drifts from the model.
ExplorePlayer value tells you who is worth saving.
ExploreAbnormal win and withdrawal rates, deposit-only play-through, dead affiliate sources - surfaced for review before the payout goes out.
ExploreThe standard is a 14-day hold before you know if a source paid off.
ExploreA retention budget that follows value.
Predict scores every player; this is the budget decision you make with it. Most retention spends the same on everyone - Sellrise ranks the base by what each player is worth and how likely they are to move, so the budget goes where it returns.