Player intelligence · iGaming
See what every player is worth - before the market does.
Sellrise is a machine-learning layer on top of your CRM. It scores value, churn and traffic quality per player, and hands your team a clear next move - so you scale winning sources before the 14-day hold is even over.
- Classical ML - gradient boosting, not LLM guesswork
- A layer on your CRM, not a replacement
Illustrative. Lead time depends on volume and data quality.
The product
Three things your team opens every morning.
Every screen answers one question and drives one decision - no dashboards full of numbers with nothing to do about them.
Predict · Player intelligence
Know who's worth what.
Open any player and see predicted value, how likely they are to churn or deposit again, and the single best next move - no guessing from a spreadsheet.
- Predicted LTV, as a range
- Churn and second-deposit probability
- A recommended action from your own catalogue
The decision it drives
Who to reactivate now, and with which offer.
Acquire · Traffic intelligence
Call the source before the hold ends.
Affiliate quality is normally judged only after a two-week hold. Sellrise forecasts each source's value by around day 6 - so you scale winners a week early and cut the rest.
- Scale / Hold / Cut per source
- Fraud and abuse flagged on the funnel
- Forecast calibrated on your data
The decision it drives
Which traffic to scale today, and which to freeze.
| Source | Players | Day-6 forecast | Call |
|---|---|---|---|
| #A7 · aff_kb | 1,204 | $512 PLTV | SCALE |
| #B2 · smrt_x | 860 | $188 PLTV | HOLD |
| #C5 · push_lt | 2,015 | $61 PLTV | CUT |
| #D9 · rev_09 | 540 | abuse pattern | FRAUD |
Engage · Smart retention
Your chains, made intelligent.
Keep the drag-and-drop chains your team already builds. Sellrise decides the timing, the offer and the channel per player - and a live queue surfaces offers for a human to approve before they send.
- ML timing and dynamic waits
- Recommended, A/B-tested bonuses
- Cheapest-first channel cascade
The decision it drives
The right offer, moment and channel - per player.
The edge
In pilotRead a source before the 14-day hold clears.
The whole market waits out the same two-week hold before judging affiliate traffic. Acquire's goal is to call a source's quality earlier - so you scale winners and cut dead sources a week before anyone else moves.
In pilot on your live traffic - a goal, measured on your data, not a guarantee.
Predict and Engage run in production today; Traffic quality is in pilot.
Built for
The markets you actually run.
Africa, India, LatAm - high volume, thin margins, players worth a few dollars. Tier-1 CRM pricing never closes there, so the tooling never arrives. Sellrise is built to stay affordable where per-user pricing breaks.
See pricingAffordable by design - an intent on pricing, not a promised return.
Priced to work where margins are thin.
The maths that breaks Tier-1 CRM.
Sits on the CRM you already run.
Run many brands from one place.
One place
The whole operation, at a glance.
Read value, traffic and retention across brands - then drill into a single player.
Under the hood
One honest pipeline.
We ask for raw data - not pre-built aggregates - to avoid the target leakage that flatters a model in demos and fails in production.
How it worksFour casino tables via API - users, transactions, game sessions, game events.
One vector per player, from cohort and activation speed to payments and play.
Separate gradient-boosting models, consolidated into a single decision.
A live queue surfaces an offer in about 6 seconds - a human approves before it sends.
Manual vs Sellrise
Same team, same tool - sharper calls.
Sellrise makes the timing, the offer and the traffic call smarter, without a migration.
Bring one traffic source. We'll show you the call.
A 30-minute walkthrough on your stack and your numbers - how Sellrise scores value, forecasts traffic and slots into your retention flow.